I'm having problems conceptualizing this, and it's not just the Old Crow at work.
On the side of a can of frozen concentrate grape juice: "Contains 100% Juice (when properly reconstituted)"
Now, I started to think, "Okay, if I add too much water, then it's less than 100% juice, right?" Made sense to me until I thought... "What happens if I don't add enough water?"
If it's 100% juice when I add 3 cans of water, what percentage juice is it right now?!?